Tour of Adult Products Industry Expos: Booming Market, Leading Innovation

In today's pluralistic society, the adult products industry is gradually shedding its mysterious veil, presenting itself to the public in a more open and innovative manner. From the domestic Shanghai International Sex Life and Health Industry Expo to the foreign VENUS Adult Expo in Germany, these industry expos are not only stages for product display but also barometers of market trends, reflecting the vigorous development and continuous transformation of the adult products industry.

Shanghai Expo: Cross-Border Cooperation, Expanding Global Markets

The 2025 Shanghai International Sex Life and Health Industry Expo was grandly held from April 18th to 20th this year. As an important expo in China's adult products industry, it attracted the attention of many industry insiders. The cooperation between Huguo Cross-Border and the expo organizers became a highlight, jointly creating the "Sex Products Cross-Border Resource Zone", providing an excellent platform for industry practitioners to communicate and cooperate. The category seminars and product selection对接 meetings held during this period specifically addressed the pain points of sellers in cross-border business, helping them open up channels for adult products to go global.

It is understood that the demand for adult products varies significantly across different regions globally. The European and American markets have high requirements for product innovation and functionality, with consumers more willing to try new and high-tech adult products; while in some Asian countries and regions, due to cultural backgrounds, product design and packaging tend to be more minimalist and含蓄.

Germany's VENUS Expo: Large-Scale, Leading Industry Trends

The 2025 VENUS Adult Expo to be held at the Berlin Exhibition Center in Germany from October 24th to 26th is equally anticipated. The expo is超大 in scale, divided into general and professional exhibition areas, a meticulous division that meets the needs of different groups. Whether professional industry人士 seeking business opportunities or ordinary consumers exploring the novel world of adult products, everyone can find their own interest at the expo.

VENUS expo features rich and diverse activities, with exhibits covering innovative and upgraded sex toys, fashionable and sexy lingerie, and adult film peripherals. With a high degree of internationalization, in the past, hundreds of companies from many countries and regions have participated, nearly 23,000 professional visitors have attended to seek partners, more than 50,000 general visitors have come to the exhibition, and 1,700 media reporters have been present for interviews. It can be foreseen that this year's expo will once again become the focus of the global adult products industry, leading industry trends.

Industry Development: Empowered by Technology, Sustained Market Growth

From a macro perspective of industry development, the adult entertainment market shows a strong growth trend. As pointed out by Technavio Newsroom, the adult entertainment market is expected to grow at a compound annual growth rate of 8.8% during 2024-2029. This growth benefits from multiple factors: the increasing popularity of sex toys among consumers, the rising emphasis on sexual health, making sex toys no longer regarded as taboos but part of the pursuit of a healthy and pleasurable life. The increase in pornographic content consumption and the continuous growth of demand for advanced adult entertainment products also drive market expansion.

With the support of technology, the adult products industry continues to innovate. Take Guangdong's Jinsanwanmei Company as an example, its launched MetaBox AI series adult dolls, connected to language models such as ChatGPT, Llama, and DeepSeek, have achieved great success in the European and American markets. These dolls feature low prices, high quality, and exquisite appearances, integrating the high-precision technologies of Made in China, demonstrating the infinite possibilities that technology brings to the adult products industry. Smart sex toys can be controlled via mobile apps for remote interaction; some products also incorporate virtual reality technology to bring users a more immersive experience.

However, with the rapid development of the industry, it also faces some challenges. Ethical and legal issues have always been the Damocles' sword hanging over the industry. How to ensure that products and services meet ethical and moral standards and comply with laws and regulations while satisfying consumer needs is a question that industry practitioners need to collectively consider. In some regions, the sales and promotion of adult products are strictly restricted by laws, and enterprises need to carry out business under compliance.

The adult products industry is in a period of rapid development, and the holding of various expos injects new vitality into industry development. Through expos, enterprises can display innovative products, exchange industry experience, and grasp market trends. Driven by technology, the industry continues to innovate and upgrade, and the market scale continues to expand. But at the same time, the industry also needs to face up to ethical and legal issues to achieve healthy and sustainable development.